Brands Win Championships

Overview

Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will be those with the strongest brands, not simply the strongest defense or most explosive offense from year to year. It's not just about x's and o's anymore. It's about polarizing uniforms on the field and massive billboards in Times Square. It's about making your brand sexy to seventeen- and eighteen-year-old blue-chip athletes. And this is your guidebook on how to reach them. In the world of college athletics today, it's easier to crash a party than throw a party. Brands Win Championships will show you how. Inside, you'll find three simple brand-building steps that can take your program from bad to good or from good to great.